What to Expect When Working with an Agency

What an Agency Relationship Looks Like

Deciding to work with a marketing agency is a big step for any business. Maybe you have handled all the marketing yourself until now. Whatever your starting point, partnering with an outside team can feel like a leap.

In general, a good agency partnership starts with getting to know your business. Expect an onboarding period where the agency asks about your goals, target audience, and competitors. You will likely share brand guidelines, product details, and other information that helps the team understand your business and what you are trying to achieve. From there, it is important to take time to audit what has been done and build out a strategy that lays out the recommended tactics and the results you should expect to see.

Once a strategy is in place, the work begins. Your agency will start creating defined deliverables, whether that is ad layouts, print pieces, TV and radio commercials, website content, or a mix of it all. Behind the scenes, your agency should be testing and adjusting along the way to make sure your budget is optimized for best results. You should also expect regular communication. Most agencies set up a routine of check-ins, whether weekly or every other week, along with reporting that shows what is working and what comes next.

Costs can vary quite a bit depending on the scope of your campaign, ranging from smaller project-based fees to larger ongoing retainers, so part of the process is finding an approach that fits your budget.

Working With Lewis Advertising

At Lewis Advertising, we make the process as comfortable as possible, especially if this is your first time working with a new advertising tactic. Maybe you have done digital marketing before but have never tackled a print campaign, or maybe print is ‘old hat,’ but digital feels brand new. Either way, our team is here to walk you through it.

We are a full-service agency, which means we can support you across the board, from strategy and creative to media buying and reporting. You do not need to piece together multiple vendors or figure out how everything fits together on your own. We handle it as one connected team.

We also understand that every business comes to the table with different needs and different budgets. Whether you are looking for a small, focused project or a larger, ongoing campaign, we will work with you to build a strategy that makes sense for your goals.

Throughout the partnership, our team will be checking in with you every step of the way. We want you to feel just as confident as we do that your campaigns are running smoothly. That means clear updates, honest reporting, and a willingness to explain the why behind our recommendations, not just the what.

Finally, we encourage clients to try new things. Advertising works best when there is room to test, learn, and adjust. Target audience viewing and listening habits and the tactics used to reach your customers are constantly evolving. If an idea does not perform the way we hoped, we will use that information to make the next move smarter. Flexibility is part of what makes a partnership successful over time.

If you are considering working with an agency for the first time or looking for a new advertising partner for your next campaign, we would love to talk. Explore lewisadvertising.com to learn more about what we do and how we can help.