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Word of mouth fuels community involvement.Using healthcare patients in local advertising can create a higher level of community involvement and drive positive word of mouth. Over time as a wide variety of local patients gain ‘celebrity’ status this creates a sense of pride among the patients and those that treat them. Use of influential local personalities such as members of local chambers of commerce, school boards and business leaders adds additional local buzz. We are highly skilled at taking patient stories and executing integrated plans across all media to generate awareness and fuel the buzz. |


