Over the past 40+ years, we've gained lots of experience as an ad agency competing against mega chains like McDonald's® and Walmart® for the restaurant and retail brands we've been fortunate to represent.  In today's world, being able to compete with the big box operators is difficult to do if you operate a smaller regional chain.

But you can effectively compete.  It all starts by answering a series of simple, but telling, questions:

1. Are my overall operations on par with the big chains or do I need to improve my systems and facilities?
2. Do I have a unique and distinct brand personality or am I a poor imitation of bigger chains? 
3. Am I talking to the same people over and over and not reaching new prospects?
4. Can I build sales volume by focusing on a smaller customer base that buys larger quantities on purchase visits?
5. Can I build sales by improving my product quality and raising the prices on the products I sell?
6. Am I saying the right things in my advertising to my best prospects? 
7. Am I using the right combination of new and old media to reach my best prospects?
8. Is my competition forgetting to target a specific customer profile that I can go after with my marketing plan?
9. Can I be open for longer hours or more days of the week than my competitors?
10. Can customers find my products both online as well as down the street?