North Carolina Pork Council Image Campaign

Challenge: Communicate the many ways that the pork industry positively impacts North Carolina's economy and environment and their contributions in the areas of medicine, science and food nutrition.

Solution: Utilize the most efficient mass media to communicate all of the positives the pork industry provides to the state of North Carolina in terms of economic impact, environmental stewardship, medical contributions and nutritional value.

Hardee's Interview Radio

Challenge: In a fiercely competitive category and daypart, communicate southern hospitality, made from scratch quality, variety and value as compelling reasons to choose Hardee's at breakfast.

Solution: Talk to actual customers and Hardee's famous biscuit bakers and have them tell their peers over the radio in a down-home real Southern voice, why Hardee's is the best choice for breakfast.

Riverside Brochure

Challenge: Develop a collateral tool which lets Riverside demonstrate to sales prospects its printing and mailing expertise.

Solution: Under the "Anything You Can Dream Up, We Can Create For You" position, a multi-faceted brochure was developed that demonstrates the complete range of printing techniques Riverside offers. Each page of the brochure features a different stock and printing technique. Companion brochures also have been produced to demonstrate the other unique services and features that Riverside offers. 

Nash Surgical Weight Loss - Tape Measure

Challenge: Deliver a targeted 'Renewed Health' campaign message to potential surgical weight loss patients.

Solution: Direct mail to a targeted list of those with self-reported weight issues. Creatively feature an uplifting patient success story, which is the foundation of the campaign. Utilize a tape measure to dramatize the tangible results for this patient and to extend the campaign into a household item with long-term visibility.

North Carolina's Electric Cooperatives - Prius

Challenge: Utilize a corporate hybrid vehicle to communicate the commitment of North Carolina's Electric Cooperatives to the efficient use of our energy resources.

Solution: Wrap the car with strong graphics that tie the cooperative brand to the energy efficiency message on a vehicle that is a prime example of early adoption of hybrid technology.