A Cleaner World "Quality Is The Difference" Campaign

Challenge: Break through with messaging that creates doubt regarding poor quality dry cleaning and appeals to the next generation of heavy-users.

Solution: Utilize the most efficient mass media to communicate quality clothes and fabric care from A Cleaner World and establish points of contact to best ensure messaging is received by Gen-Y target.

Hardee's Interview Radio

Challenge: In a fiercely competitive category and daypart, communicate southern hospitality, made from scratch quality, variety and value as compelling reasons to choose Hardee's at breakfast.

Solution: Talk to actual customers and Hardee's famous biscuit bakers and have them tell their peers over the radio in a down-home real Southern voice, why Hardee's is the best choice for breakfast.

Riverside Brochure

Challenge: Develop a collateral tool which lets Riverside demonstrate to sales prospects its printing and mailing expertise.

Solution: Under the "Anything You Can Dream Up, We Can Create For You" position, a multi-faceted brochure was developed that demonstrates the complete range of printing techniques Riverside offers. Each page of the brochure features a different stock and printing technique. Companion brochures also have been produced to demonstrate the other unique services and features that Riverside offers. 

Nash Surgical Weight Loss - Tape Measure

Challenge: Deliver a targeted 'Renewed Health' campaign message to potential surgical weight loss patients.

Solution: Direct mail to a targeted list of those with self-reported weight issues. Creatively feature an uplifting patient success story, which is the foundation of the campaign. Utilize a tape measure to dramatize the tangible results for this patient and to extend the campaign into a household item with long-term visibility.

North Carolina's Electric Cooperatives - Prius

Challenge: Utilize a corporate hybrid vehicle to communicate the commitment of North Carolina's Electric Cooperatives to the efficient use of our energy resources.

Solution: Wrap the car with strong graphics that tie the cooperative brand to the energy efficiency message on a vehicle that is a prime example of early adoption of hybrid technology.