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There is nothing "traditional" about an ever evolving media called "television" |
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Written by Clark King
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January 20, 2011 |
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In the 60s/70s we had NBC, CBS, and ABC affiliates, and independent stations, if we were lucky. A 25" screen was a large screen. We had aerials on our roofs, on towers or rabbit ears on top of our television sets. We attempted to improve the signal from the aerial, especially for the UHF stations, by moving the rabbit ears, putting a rotor on our aerials or buying bigger aerials/towers. Kids watched cartoons on Saturday mornings, and after school on independent stations. Movies aired on network television 3 years or so after having been in theaters. We mostly had to get out of our chair and turn the channel with a knob on the front of our television sets. Some people may have had advanced stuff like remote controls, VCRs and perhaps a videogame from Atari called "pong." |
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What's in it for me? |
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Written by Vicki Raper
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October 18, 2010 |
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We all face the same challenges each year -- how can we make the most of a limited advertising budget? More than ever the importance of developing and maintaining media partnerships is evident. As the media lines are blurring, the idea of integration shifts from novelty to necessity. |
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Do you have to use the top radio stations to achieve your goals? |
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Written by Becky Beaty
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October 12, 2010 |
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Too often we get caught up in the “I have to be on the highest rated station or else my campaign will fail” syndrome. Truth be known, the highest rated station may not always be the best fit for your product. Let’s say you’re selling chocolate candy. When you look at the research for the number one station, you find that only 25% of their listeners even like chocolate candy, which means you’re not going to sell to 75% of their listeners. In this instance, the number one station would not be the wisest place to invest your dollars. |
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