Supercharging profits by lowering CPM.

Lowering CPM three times in two years and revving profits.

Couponing is about more than redemption; it's about getting millions of coupons into your customers' hands at the lowest possible cost. Retailing is a penny profit business and every cent counts! That's why we worked tirelessly to lower CPM not once, but three times in two years for Hardee's®. Approximately one in five retail consumers utilize some type of coupon, either digital or traditional. Customized by DMA and by unit, we provide detailed analysis to maximize redemption. For Hardee's, our in-house print group produces over 10 million pieces per month and continually looks for ways to reduce their CPM—again.