the challenge

Received an SOS from the client: Need to increase July and August bookings!
Note: It was almost June when the call for help went up.

the results

Our planning meeting was June 4th. Advertising had to start July 11th. Yeah, we’ll do that.

So, we created digital engagement at its finest: Enter the Ocean Isle Beachstakes for a chance to win any number of great beach prizes. Following nearly 16,000 visits, a ton of click-thru’s to individual property sites, and over 1,600 entries, there was some big beach buzz for Ocean Isle. Oh, and we wrapped the whole thing up with a new logo, brand style-guide, tagline, and brand support elements such as outdoor and promo items just for good measure.

One more thing–August room nights reached 100% capacity. Sorry, no vacancy.