What have you done for us lately? Even after spending decades together, we’re still only as good as the latest numbers. For Hardee’s®, our job is pretty simple: keep sales and transactions positive every day, every week, every period, every quarter and every year–forever and ever.
We represent every single restaurant in the system. Literally. Each and every day we’re involved with radio planning, placement and promotions, sponsorship activation, coupon delivery (over 12-million a month), securing out-of-home locations, local integration of digital and social into the national broadcast plan, competitive intrusion strategies, grand opening and remodel strategies and tactics, and producing a metric butt-load of merchandising.
We think that’s everything…
has reported some of the highest sales gains in the QSR category over the past four years. We know, in some part, because most of our people wake up each morning thinking about how to accomplish just that–and, of course, about a made-from-scratch Hardee’s®
biscuit, too. Mmmmm.