Would Your Patient Jump Out of a Plane for Your Hospital?

Georgia’s excess weight had her down and depressed. But surgical weight loss gave her the lift she needed. She jumped at the chance to help our hospital client spread the word.

Georgia’s story is part of a 2015 marketing campaign we developed, which includes TV, radio, print & social media. The effort has resulted in the best enrollment response for Surgical Weight Loss (Gastric procedures) in this hospital’s history. 

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Your Brand in Briefs: 7 Questions to Create a Great Communications Brief

The last important step in the branding process is writing the communications brief (often referred to as a “creative brief”). Here, you'll define how the conceptual, strategic core of the brand should be given voice in a specific means of communication.

Our infographic highlights seven key questions to ask in order to write an effective, one-page brief.

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Stop, Drop, and Roll: The Key to a Successful Media Plan

When it comes to media planning, using the same plan year after year can cripple your advertising efforts. But starting a new plan from scratch every year can seem equally crippling - to the planners, at least.

We've developed a simple process that has lessened the pain, and helped us create the most effective media plans possible.

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How to Escape the Creative "Rut": Copywriter Edition

The human creative process is a tireless worker. It continues almost non-stop, just as long as we keep feeding it. But sometimes our creative juices run dry, and ideas appear few and far between.

So how do you escape the ever-looming creative rut?

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Battle of the Mailboxes: Email Marketing vs. Direct Mail

MYTH: Email marketing will replace (or maybe already has replaced) direct mail.

Despite our ingrained desire to kick out the old and adopt the new, this particular "traditional versus non-traditional" battle deserves a closer look, especially when you consider key metrics such as response rates and cost per lead. Lewis' VP of Production, Susan Harper, explains the best way to utilize these two media.

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If It's March ... It Must Be Madness

When paired, the words "March" and "Madness" have an unbelievable effect. They call to mind a host of memories and emotions for people across the country. 

Marketers dream of reaching that level of awareness for their brands. Here's our take on the key to do just that.

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Want To Do Better Work? Learn Something! (Part 2 of 2)

Let's face it - most of our work days are not conducive to being inspired or innovative. "Get it done" is the constant of most office hours. But the power to improve our attitude, and even our work performance, can be found in a surprising activity: learning about something we find interesting and challenging. 

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Parent Problems: The Franchisee Dilemma

Franchisees often have a love-hate relationship with their parent company when it comes to marketing. They love the support that's provided, but hate being bound by the ambiguity of national campaigns.

During our 45 years of working closely with franchisees nationwide, we've learned that there are ways to bring that broad, national campaign down to the local level and supplement it in ways that really resonate with the local population.  

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7 Ways to Get FREE Advertising From Your Media Partners

Added-value advertising is a great way to stretch your client’s ad dollars and achieve additional exposure and branding at no additional cost.

Here are seven quick tips for media buyers looking to get the most bang for their buck. 

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Print: Still the Go-To Source for Couponers

In the late 1980’s, "they" said printed paper coupons were headed for extinction. "They" were still saying that in the 1990’s and 2000's. Here we are in 2015 and our mailboxes are still stuffed full with coupons at least once a week. "They" seem to have been wrong. However, throughout the marketing community, whispers of the printed coupon's death continue.

So, are marketers stubbornly sticking to an inefficient tactic? The evidence says "no."

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