Won on One on 50,000

Retail marketers care primarily about two things: sales and transactions.  With those objectives in mind, our first question regarding any touchpoint, is always

 “How do we transactionalize it?” Here's one way we've done it for Hardee's. 

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What Three Wheelbarrows of Sugar Taught Us About Trade Show Marketing

Fitting your entire business into a 10'x10' space at a trade show can be a daunting task. So how do you draw in your audience without giving out quirky key chains? That's what we were asked by our client, Nash Health Care, when they signed on as a sponsor at a local women's night. Here's what we took away from the experience. 

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Why Health Care Marketers Need to Embrace Health Apps

The recent unveiling of health apps by tech giants such as Apple, Google, and Samsung suggests the time for personal health tracking may finally have arrived on the grand stage. For health care marketers, this means a new way to ensure that patients are engaged in their health beyond the hospital's walls. 

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Lessons From the World Cup: Is the Headline Sponsorship Dead?

This year's World Cup has produced some advertising gems. But only a handful of them have come from the tournament's cash-splashing sponsors. Here's our take on why the days of the once coveted sponsorship may be over. 

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How the Fitbit® Mirrors Today's Advertising Landscape

Wearable fitness trackers are everywhere these days. But why have they been so easily integrated into our daily lives? Maybe it's because the way we use the bands is nothing new. After all, we've been using media in much the same way for years.

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Ocean Isle Beach: Beach of the Big Shoulders

The summer months mean gravy season for beaches up and down the coast. When it comes to advertising, beaches, resorts, and realty companies know that their name and location will lead the surge.

But what about the pre- and post-summer months? How do beach properties leverage their marketing to make the most out of these more temperate months?

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Won on One Explained

No, we didn't misspell our latest tagline. 

It all boils down to one thing: reaching one customer, in one market, one at a time. That's how your success is won. Our role is to facilitate those connections in the most relevant and effective ways possible.

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Mobile First? Depends on Your Objective

For the first time, internet usage on smartphones outpaced usage on PCs. Surely, this is yet another nail in the PC coffin and solidifies the claims for a universal mobile-first approach? That depends on your content. 

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Full-Service: Now Even More Full

"Full-service advertising agency" has become a dreaded, dusty, antiquated, classification from the Mad Men era (cool and sexy on TV as nostalgia, not so much in real life). Digital agencies have become the shiny new toy brilliantly sparkling with ones and zeros. However, as a thriving full-service agency, we would humbly suggest that it is not necessarily what you do but how you do it.

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5 Questions to Ask Before Creating a Next-Level Online Contest

As a marketer, guiding your contest into the hands of your audience can be a daunting task. Here are the five questions we ask before kicking off any of our digital promotions.

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