In the late 1980’s, "they" said printed paper coupons were headed for extinction. "They" were still saying that in the 1990’s and 2000's. Here we are in 2015 and our mailboxes are still stuffed full with coupons at least once a week. "They" seem to have been wrong. However, throughout the marketing community, whispers of the printed coupon's death continue.
So, are marketers stubbornly sticking to an inefficient tactic? The evidence says "no."
Read the rest of entry »