Nash Health Care and Scotland Health Care Win Gold at Annual Healthcare Marketing Awards

Lewis Advertising is proud to congratulate two of our clients for taking home Gold Wallie Awards at last night's Carolinas Healthcare Public Relations & Marketing Society's annual awards. Congratulations to Nash Health Care and Scotland Health Care for their big wins.

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Your brand promise. Make it. Keep it. (Part 1 of 3)

Your brand is a promise. Every consumer interaction is an opportunity to keep - or break - that promise. 

In part one of his three part series, Jeff Bowman discusses the keys to successful brand development and teaches the basic questions that every brand marketer should ask themselves.

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How to Successfully Reinvent a Traditional Campaign for New Media

If you've ever tried to resurrect an old concept developed for traditional media and rework it for new media vehicles, you know that sometimes it's a case of "square peg, round hole."  Fred Arnold, our VP and Associate Creative Director, gives his five tips for starting this process on the right foot. 

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How to Turn National Trends Into Meaningful Local Promotions

For health care marketers, October is an opportunity to latch onto the nationwide breast cancer awareness trend and make your mark on the local level. But how do you differentiate your efforts from those of the national organizations in a memorable way?

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How Patient Loyalty Surveys Can Uncover Brand Advocates

A well-designed patient survey can serve many purposes. But several hospitals across the nation are using the data in a new and powerful way: to discover brand advocates. Here's how you can do the same and tap into this powerful audience.

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Why Bad Metrics Are Good Metrics

Not every campaign is a home run. But that doesn't mean every campaign isn't a hit. 

After a recent campaign of ours fell short of our high expectations, we took a step back to see what we could learn. The process was more rewarding than we expected. 

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4 Marketing Trends to Plan For in 2015

As you begin planning your marketing strategy for the coming year, here are four rising trends that need to be on your radar.

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What Clients Expect of their Ad Agency

Whether you're looking for a new agency, or you're assessing your existing one, it helps to know what to look for.

A recent study by Domus and Harris Interactive sheds light on exactly what you should expect from your agency, new or old. 

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Tracking Engagement with an Interactive Game

Health care marketing is no laughing matter. So when we suggested that Nash Health Care use an online game as the key component of its Stroke Awareness campaign, we weren't surprised to see a few uneasy faces. Read how we turned a simple game into a measurable engagement tool. 

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Think Small (for big, measurable results)

As a small-market agency, it feels good knowing that we're giving our clients the same advice as big city agencies. 

When it comes to getting meaningful results from a project, we've figured out that mini campaigns are a sure fire way to do it.

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