Your 2015 Marketing Strategy in 5 Words

What if you had to sum up your marketing plans for 2015 in one word? Could it be done? Here are five starters that we're using to guide our clients.

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Build a Brand Promise You Can Keep (Part 2 of 3)

In part two of his three part series, Creative Director Jeff Bowman explains the three keys for bringing your brand to life: Positioning, Personality, and Affiliation.  

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My Best Friend is a Better Salesman Than Your Brand - The Power of Social Endorsement

Welcome to the age of social endorsements - where your every like, comment, and share is your friend's personalized advertisement.

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Online Giving: How to Maximize Donations to Your Foundation

Online giving grew 13.5% in 2013 alone, and with efforts like #GivingTuesday leading a digital charge, this trend won't be slowing any time soon. Here are four steps your health care organization can take today to ride the digital wave.

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Nash Health Care and Scotland Health Care Win Gold at Annual Healthcare Marketing Awards

Lewis Advertising is proud to congratulate two of our clients for taking home Gold Wallie Awards at last night's Carolinas Healthcare Public Relations & Marketing Society's annual awards. Congratulations to Nash Health Care and Scotland Health Care for their big wins.

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Your brand promise. Make it. Keep it. (Part 1 of 3)

Your brand is a promise. Every consumer interaction is an opportunity to keep - or break - that promise. 


In part one of his three part series, Jeff Bowman discusses the keys to successful brand development and teaches the basic questions that every brand marketer should ask themselves.

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How to Successfully Reinvent a Traditional Campaign for New Media

If you've ever tried to resurrect an old concept developed for traditional media and rework it for new media vehicles, you know that sometimes it's a case of "square peg, round hole."  Fred Arnold, our VP and Associate Creative Director, gives his five tips for starting this process on the right foot. 

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How to Turn National Trends Into Meaningful Local Promotions

For health care marketers, October is an opportunity to latch onto the nationwide breast cancer awareness trend and make your mark on the local level. But how do you differentiate your efforts from those of the national organizations in a memorable way?

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How Patient Loyalty Surveys Can Uncover Brand Advocates

A well-designed patient survey can serve many purposes. But several hospitals across the nation are using the data in a new and powerful way: to discover brand advocates. Here's how you can do the same and tap into this powerful audience.

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Why Bad Metrics Are Good Metrics

Not every campaign is a home run. But that doesn't mean every campaign isn't a hit. 


After a recent campaign of ours fell short of our high expectations, we took a step back to see what we could learn. The process was more rewarding than we expected. 

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