Skydiving and better healthcare marketing

Every hospital and health care facility claims to be great, better than the one up the road, one of the best, etc. But do consumers care? We (and mountains of research) think not.


So how do you effectively communicate your industry prowess? You show, don’t tell. That's what we did recently for Nash Health Care, and its surgical weight loss service line. Read how we discovered and developed four patient stories to drive traffic through the department's doors.

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How did we transform Aaron’s loss into our client’s gain?

From Aaron’s weight loss we gained an inspiring success story – one of four that make up the multi-media marketing campaign we created called “My Independence Day.” This campaign has resulted in one of the hospital’s highest ever enrollment numbers for surgical weight loss. 


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How Could One Grandma’s Mud Run Kick-start a Hospital’s Marketing Campaign?

Merry’s story is one of four that make up the multi-media marketing campaign we created – “My Independence Day.” This campaign has resulted in some of the hospital’s highest ever enrollment responses for surgical weight loss. 

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How Much Impact Could One Guy on a Bike Have on a Hospital's Bottom Line?

For years, Rick endured joint pain and diabetes – both due to excess weight. Then he learned about surgical weight loss. Not only did the surgery help him begin enjoying life again, it actually saved his life.


Rick’s story is part of a 2015 marketing campaign we developed, called “My Independence Day.” The effort has resulted in the hospital’s best enrollment response for Surgical Weight Loss in years.

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Would Your Patient Jump Out of a Plane for Your Hospital?

Georgia’s excess weight had her down and depressed. But surgical weight loss gave her the lift she needed. She jumped at the chance to help our hospital client spread the word.


Georgia’s story is part of a 2015 marketing campaign we developed, which includes TV, radio, print & social media. The effort has resulted in the best enrollment response for Surgical Weight Loss (Gastric procedures) in this hospital’s history. 

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Your Brand in Briefs: 7 Questions to Create a Great Communications Brief (Part 3 of 3 + infographic)

The last important step in the branding process is writing the communications brief (often referred to as a “creative brief”). Here, you'll define how the conceptual, strategic core of the brand should be given voice in a specific means of communication.


Our infographic highlights seven key questions to ask in order to write an effective, one-page brief.

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Stop, Drop, and Roll: The Key to a Successful Media Plan

When it comes to media planning, using the same plan year after year can cripple your advertising efforts. But starting a new plan from scratch every year can seem equally crippling - to the planners, at least.

We've developed a simple process that has lessened the pain, and helped us create the most effective media plans possible.

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How to Escape the Creative "Rut": Copywriter Edition

The human creative process is a tireless worker. It continues almost non-stop, just as long as we keep feeding it. But sometimes our creative juices run dry, and ideas appear few and far between.

So how do you escape the ever-looming creative rut?

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Battle of the Mailboxes: Email Marketing vs. Direct Mail

MYTH: Email marketing will replace (or maybe already has replaced) direct mail.


Despite our ingrained desire to kick out the old and adopt the new, this particular "traditional versus non-traditional" battle deserves a closer look, especially when you consider key metrics such as response rates and cost per lead. Lewis' VP of Production, Susan Harper, explains the best way to utilize these two media.

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If It's March ... It Must Be Madness

When paired, the words "March" and "Madness" have an unbelievable effect. They call to mind a host of memories and emotions for people across the country. 

Marketers dream of reaching that level of awareness for their brands. Here's our take on the key to do just that.

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