My wife and I were talking about the "good ol' days" recently and she told me that she and her roommates used to go to the grocery store on Saturdays at the end of the month for breakfast or lunch because they knew lots of brands would be giving out free samples.

I asked her if she/we still used any of those brands based on the freebies. I certainly didn't know and doubt she realized, but based on her sampling our household still uses:

• Toaster Streudels
• Tyson Chicken Strips
• Pace Salsa
• Crystal Light

Sampling is a key part of all our retail and restaurant integrated planning. We provide how-to guides, packaging, scripts and collateral for at-store and at-restaurant local marketing. If you have a good product, then advertising alone will not create long term brand ambassadors…you have to get it in consumers' hands and mouths.

To learn more about driving profitable sales and increasing transactions for any retail environment please visit us at betterretailadvertising.com

You can download our Retail / Restaurant Brochure by clicking here.