lewis advertising, inc. inside and out.

quick hits


  • Current billings: $30+ million
  • Our average client relationship: 16 years
  • Industry average: 3 years
  • Employees: 42
  • Home office: Rocky Mount, North Carolina
  • Seven field locations:
    • Birmingham, Alabama
    • Greensboro, North Carolina
    • Raleigh, North Carolina
    • St. Louis, Missouri
    • Charlotte, North Carolina
    • Merrill, Wisconsin
    • Richmond, Virginia

your team

Our Chairman, Gene Lewis, and President, Don Williams, are both members of the prestigious University of North Carolina Advertising Hall of Fame. In other words–we’re led by a couple of highly-respected industry giants. No doubt about it.

Each client is our only client. At least you’ll feel that way when you work with us. We assign each client an account team led by senior account management staff.

Account management team leaders are senior advertising pros with 20+ years of experience covering a wide variety of categories and brands. They offer a single point of contact for clients, as well as deep experience, strong strategic ability, accountability, and responsibility for day-to-day management of your account.

your account team members:

  • Account Management
  • Creative
  • Public Relations
  • Traffic
  • Digital Media
  • Out-of-Home Media
  • Production
  • Accounting & Administration


While account management provides a single client contact, the rest of the team is busy working behind the scenes on all the fine details of your strategic and creative executions.

“how can Lewis help me?"


While the “full service agency” moniker seems to have become a thing of the past, we still feel full service is the only service.

We pride ourselves in being able to create robust campaigns that encompass the entire media spectrum and drive measurable results.

From billboards to newspaper, AdWords to email, we can reach your customer in every way imaginable. So if it makes you feel better, you can refer to us as a “fully integrated agency.”

Our staff specializes in all aspects of the advertising life cycle: strategic communications planning, branding, research, media planning and buying, interactive strategies and execution, local market management, and creative development.

Our overriding philosophy? To always approach each campaign from your point of view and to the benefit of the consumer. We feel strongly that it’s necessary to know, to understand, and to incorporate both mind sets.

balancing act

Each campaign, each placement, needs to have a balance between the following:

  • Sound Strategy
  • Every campaign we execute is founded upon in-depth research, market analysis, and specific audience targeting.

  • Creative Caliber
  • We strive to create campaigns that are unique, relevant, and believable. First, the campaign must grab and hold attention. Secondly, it must address a real need. Finally, it must be presented in a credible manner so that the customer experience with the Brand is in line with the promise delivered in one-on-one, customer-facing communications.

  • Responsive Relationships
  • Advertising is a business built on collaboration and communications. That’s why we encourage an open dialogue with each of our clients.

commitment to growth

We also believe that to be effective, an agency must continue to grow and develop. To support and ensure this we:

  • Invest in the latest

A painter is nothing without brush and palette. That’s why we strive to keep our team armed with all the tools they need to provide the best service to our clients. From tablets to tape measures, if it helps produce better work and results for a client, consider it done.

  • Invest in the brightest

For your advertising to be top-notch, our staff needs to be on top of its game. That’s why we hire top candidates and keep top talent. Then we encourage and empower all our employees to attend seminars, conferences, continuing ed classes–all the tools offered by our industry groups and partners to stay abreast of the latest and greatest.