Fully-loaded campaigns drive sales.

Pre-paid MasterCards perform at 10% over initial projections.

Friendly Check^SM wanted to introduce a new product: a pre-paid MasterCard® using direct deposit for its customers who do not want, or do not qualify for, standard bankcards. Lewis Advertising created Talking Pockets. These completely ownable characters embodied the brand's dynamic traits. The campaign was launched to the customer base through television, radio, outdoor and POP. Sales performed at 10% above initial projections and industry expectations. In addition, overall sales were an additional 5% over budget.