Latest Blog Post
| Word of Mouth works in B-to-B, even when we call it Social Media |
We've been bombarded with research lately that talks about the trust people place in social media recommendations because they come from "people like them." This is new news or not so much. Sure, the way we get some of the information has changed, but just a few years ago this was called word of mouth. Any marketer knows that the absolute best, always-trusted source is from someone you know. |
| Read more... |
Finely-tuned to the unique needs of B-to-B.
When businesses are your customers, you need to be able to reach key decision-making executives in a way that is meaningful to them. The ability to learn fast, dig deep and react to competitive conditions is critical. For more than 30 years, Lewis Advertising has applied strategic planning that takes into account the nuances of longer selling cycles, niche media opportunities and the need for in-depth communication of services and capabilities.
We fully integrate with your company, becoming an extension of your marketing department. That means functioning efficiently as a fully-involved partner with other agencies, or as your lead agency.
B-to-B Expertise includes:
- Building brands
- Executing against existing brands
- Launching product line or brand extensions
- Working side-by-side with key partners